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AlphaBit v6 – CES + TV Edition

Hope everyone is have a great start to the New Year! New Year, New name :)

A)     Advertising

  • Super Bowl to be streamed online for first time
    • The biggest event on television will now be available to those wanting to view them from their computer screens for free on NBC.
      • Interesting to see how this will affect advertising, and if it will draw people away from the television experience or be more of a compliment to the viewing experience of television. Either way, a win for the digital space, next step is how to capitalize on enhancing the viewers’ experience
  • Hulu lands exclusive digital syndication rights to TV comedy ‘Community’ 
    • As digital syndication continues to grow, coupled with the growth of Smart TVs that include wifi, will more people cancel their cable subscription for online?

B)      Best Buy

  • Brian Dunn’s Comments to recent media coverage*****
    • If you haven’t seen the article (more of a rant) ran by Forbes, which went viral (2MM pageviews). Brian Dunn concedes that Best Buy made some significant mistakesover cancellation of  some internet orders just before Christmas but says BBY is strong, profitable.
      • But Dunn has less patience for predictions of Best Buy's demise. "Some believe the Internet has made physical retailing (i.e., stores) irrelevant. There's no doubt that the Internet, and the mobile web in particular, have changed the way people shop, but there is strong evidence that consumers continues to value the experience of shopping in stores.”
      • Also today, Best Buy released its December sales results. It said its same-store sales fell 1.2 percent and customer traffic was lower than expected. (Greg)
      • Nevertheless, the Richfield-based consumer-electronic giant said its December revenues totalled $8.4 billion, with online revenues up 26 percent. And it still expects to meet analysts' earnings expectations for the full year.
  • Trend for connected ‘smart’ homes contines to grow at 2012 consumer events
    • One of the already ‘leaked’ buzz trend for CES this year is smart appliances, with home technology being one of the fastest growing trends by businesses in the past few years. Will this be the year it finally takes off?

C)      Competitiors

  • Walmart acquires app maker
    • Walmart purchaces Small Society, a mobile and social network based business. The move is a response to ‘scan and scram’ shoppers who search brick-and-mortar stores for products they like, but then use barcode scanning apps like Ebay’s RedLaser or Amazon’s Price Check to locate them at lower prices elsewhere.
      • It will be interesting to see Best Buy’s mobile strategy in-store, considering that many pundits call us ‘Amazon’s showroom’.
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The Dynamics of Social Media & Influence: Reciprocity

Is it possible that the theory of reciprocity when transformed to the social web in direct relation to power and influence, is actually not done in the spirit of which the framework it was created but actually a cheap, fast, and easy way to get people to do what you want them to do, versus what the true spirit of reciprocity is?

Have you received a compliment on a new haircut, a t-shirt, or purse? Have you ever desired to return a compliment and so you scramble to find something to compliment the compliment-er? That is the power, good or bad, of reciprocity. You feel the need to 'pay' the person back either with a compliment, gift, or service later on.

Reciprocity comes in cultural and social aspects. For instance, if your neighbor asked you for a cup of sugar, you wouldn't deny them of sugar because you know that somehow, someway you will lock yourself out or need to borrow something from the neighbor later on.

The social norm of reciprocity is the expectation that people will respond to each other in similar ways (Wiki).

But you should not give to get. That is selfish. In life, you should expect nothing back when you give. The true spirit of reciprocity allows you to give, knowing that you may need that person sometime down the line. That is not too off from what Jesus teaches as the golden rule: Treat others as you would like to be treated.

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We all have Facebook. Some of us tweet. Social media has created another community within the confines of the web.

You retweet things you like that other people said. You 'like' statuses that are funny and informing.

Do you retweet to get a retweet back? Do you 'like' something so they can 'like' something you said back?

Web reciprocity is a short term thing. There is no skin involved. Reciprocity, in the neighbor context above, is for the long term.

 

Is your reciprocity genuine through the mediums of social media? Can reciprocity ever be?

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